What we do

We’re passionate about the complexity of human behaviour.  Our research approach is founded in behavioural psychology.  We use this understanding as an underpinning to all our work

Insight

Selvedge use motivational research techniques, cultural understanding and trend consideration to identify complex human insight to feed into all aspects of business brand and communication strategies.

Strategy

Selvedge have honed a sharp suite of solutions for the creation and development of brand strategy and positioning. We engage these across a range of brand purpose, visioning, as well as brand or product architecture projects

Innovation

Selvedge innovation projects are about unnervingly expansive thinking, filtering through critical metrics and ultimately about the end goal of beautiful, meaningful execution.

Communications

Selvedge work with clients and creative agencies across 3 main communications developmental phases. We do this by deploying bespoke tools and techniques that take you from defining the opportunity, honing creative territories through to sharpening the outcome