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    <loc>https://www.selvedgeconsulting.com/about-us</loc>
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    <lastmod>2026-02-24</lastmod>
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      <image:title>About Us - Healthcare</image:title>
      <image:caption>With entrants from outside the traditional healthcare space bringing new levels of entrepreneurship and consumer acumen to the sector, and with greater pressure on traditional players to offer more for less, innovation and diversification in product and service are increasingly pertinent.  Now is the time for a rewiring of healthcare businesses to deliver an elevated experience to highly empowered and connected customers and patients.</image:caption>
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      <image:title>About Us - Automotive</image:title>
      <image:caption>Automotive</image:caption>
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      <image:title>About Us - Retail</image:title>
      <image:caption>Pioneering retailers are stepping up their game to create immersive, seamless and omni-channel experiences for consumers, even combining e-commerce with in-store shopping to create a truly connected experience.  It is now behoven to all retailers to better find ways of understanding and augmenting the customer experience of today, delivering to modern shoppers needs, whilst at the same time gearing up for a very different retail offer for tomorrow.</image:caption>
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      <image:title>About Us - FMCG</image:title>
      <image:caption>The mainstream squeeze is ever-evident amongst today’s FMCG consumers; reflected in the success of own-brand and premium brand products on the shelves in grocery stores, and the strong performances of discount grocers, warehouse clubs and online retailers such as Amazon Fresh and Ocado.  The realities for mainstream FMCG companies are a focus on reducing their cost base and driving continual efficiency; however of equal significance is building consumer and shopper insights that uncover opportunities to create growth and generate value to the top line.  However there is plenty of evidence of smaller players and new entrants who are still making compelling headway through an exceedingly strong and meaningful consumer connection.</image:caption>
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      <image:title>About Us - Financial Services</image:title>
      <image:caption>The omnipresence of the internet has led to an inherent desire to receive products and services instantly.  But beyond expecting a seamless experience, consumers today want it be elevated, individualised and accessible in an affordable way.  The relatively recent explosion of agile Fin Tech entrants has shaken the market to its core (TransferWise to name but one) and is reinventing the user experience, whilst disrupting a traditionally staid industry.  As a consequence, there is an increased imperative for brands to pre-empt and deliver upon customer needs (and un-met needs!) as they arise.</image:caption>
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      <image:title>About Us - Beer, Wine &amp; Spirits</image:title>
      <image:caption>Consumer tastes continue to evolve, and different takes on classical styles are continually emerging.  We see new regional focuses, recipes, production stories; and old, forgotten wine varietals as well as viticulture techniques that are being revived.  This makes for powerful brand stories that help to connect to consumers on a deeper level.  The craft beer movement (juggernaught) has decimated the once power players.  Spirits are stealing market share from brewers, and whiskey, gin and vodka continue to diversify and grow, with an explosion of local artisanal brands and reimagined flavours and botanicals.  On top of it all, contemporary funding and distribution channels – online, crowdfunding, manufacturer-owned premises - are gaining share from traditional outlets.  And did we mention the quiet revolution around format?</image:caption>
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    <lastmod>2017-09-26</lastmod>
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